Our process

We draw on a human-centred design process that moves projects forward nimbly and transparently. We like to ask key questions like ‘how might we?’ and ‘what if?’ to stimulate blue-sky thinking and really explore the range of possibilities.

We also work with existing audience research and data to help define project parameters. Ongoing testing and evaluation ensures that our strategies are built on insights, not assumptions.

Takeover Day with Birmingham Museums Trust


We work with museums, galleries, community/creative partners, architects and design studios.

Through audience-focused, iterative workshops we develop:

  • Audience manifestos

  • Stories of change

  • Evaluation, research and development (R&D) frameworks

  • Feasibility studies

  • Interpretative, co-creation and research plans, strategies and briefs

  • Material for NLHF proposals

  • Oral histories

  • Content plans and scripts

Clients include

The Amelia; Birmingham Museums Trust; Bristol Museums; The British Library; Compton Verney; The Courtauld; The National Archives; National Gallery; National Museums Liverpool; and National Portrait Gallery.